Senior Portraiture - Making Your Client Experience a Top Priority
This is episode 6, of our season dedicated to talking about different specialties in portrait photography. In todays episode Erica and Connor sit down with Makenzie Hollar to discuss her incredible approach to senior rep programs and the challenges of senior portrait photography.
3-4 sentence photography bio:
Makenzie Photography is a wedding and senior portrait photographer based out of Bakersfield, CA specializing in reminding young women how beautiful and powerful they truly are through senior rep programs and intentional encouragement. Makenzie began her business at the age of sixteen and established herself as one of the leading creative photographers in her area by age twenty. Makenzie is best known for her bright, vibrant, colorful work!
2 random fun facts about you:
Orange is my favorite color!
My husband and I had a surprise wedding where our guests showed up to an engagement party and then found out it was a wedding.
Any courses or workshops you’d like to advertise?
No photography courses, but I do have a conference I’m hosting in the spring for high school girls that is connected to my senior rep program!
Tell us about your photography background. When did you start, are you self-taught, did you go to college for photography, etc.?
What made you focus on senior photography, rather than other forms of photography?
We commonly get questions about senior rep programs and one reason I wanted to interview you is because of your awesome approach to these programs. Can you first tell listeners what a senior rep program is, then describe your approach?
We talk a lot about the importance of an extraordinary client experience. Do you do anything other than that epic senior rep program to really elevate your client’s experience.
What are your thoughts on in-person sales?
What do you find to be the two most valuable marketing/advertising tools for your senior photography business? Have you tried anything that was a flop?
Do you have tips for cues, etc. when working with and directing clients?
What gear (non-lighting) do you prefer to use for seniors?
Let’s talk lighting. What’s your favorite lighting equipment and set ups?
What do you think is the most important tip for someone considering being a senior photographer?
What one thing can you not live without when it comes to running your business?